Advantages And Disadvantages Of Interview Method Of Data Collection Pdf

File Name: advantages and disadvantages of interview method of data collection .zip
Size: 2288Kb
Published: 09.06.2021

Home Consumer Insights Market Research. An interview is generally a qualitative research technique which involves asking open-ended questions to converse with respondents and collect elicit data about a subject. The interviewer in most cases is the subject matter expert who intends to understand respondent opinions in a well-planned and executed series of questions and answers.

After reading this article you will learn about the advantages and disadvantages of the interview method of conducting social research. It will be remembered that the questionnaire approach is severely limited by the fact that only the literate persons can be covered by it. Again, the observational approach is also subject to limitations because many things or facts cannot be observed on the spot. The interviewer who is present on the spot can clear up the seemingly inaccurate or irrelevant answers by explaining the questions to the informant. If the informant deliberately falsifies replies, the interviewer is able to effectively check them and use special devices to verify the replies.

Interview Methods and Types: Advantages and Disadvantages

Home Consumer Insights Market Research. An interview is generally a qualitative research technique which involves asking open-ended questions to converse with respondents and collect elicit data about a subject. The interviewer in most cases is the subject matter expert who intends to understand respondent opinions in a well-planned and executed series of questions and answers.

Interviews are similar to focus groups and surveys when it comes to garnering information from the target market but are entirely different in their operation — focus groups are restricted to a small group of individuals whereas surveys are quantitative in nature. Interviews are conducted with a sample from a population and the key characteristic they exhibit is their conversational tone.

A researcher has to conduct interviews with a group of participants at a juncture in the research where information can only be obtained by meeting and personally connecting with a section of their target audience. Interviews offer the researchers with a platform to prompt their participants and obtain inputs in the desired detail. There are three fundamental types of interviews in research:. Structured interviews are defined as research tools that are extremely rigid in their operations are allows very little or no scope of prompting the participants to obtain and analyze results.

It is thus also known as a standardized interview and is significantly quantitative in its approach. Questions in this interview are pre-decided according to the required detail of information.

Structured interviews are excessively used in survey research with the intention of maintaining uniformity throughout all the interview sessions.

They can be closed-ended as well as open-ended — according to the type of target population. Closed-ended questions can be included to understand user preferences from a collection of answer options whereas open-ended can be included to gain details about a particular section in the interview.

Learn more: Market Research. Semi-structured interviews offer a considerable amount of leeway to the researcher to probe the respondents along with maintaining basic interview structure. Even if it is a guided conversation between researchers and interviewees — an appreciable flexibility is offered to the researchers.

A researcher can be assured that multiple interview rounds will not be required in the presence of structure in this type of research interview. Keeping the structure in mind, the researcher can follow any idea or take creative advantage of the entire interview. Additional respondent probing is always necessary to garner information for a research study. Learn more: Quantitative Data.

Also called as in-depth interviews, unstructured interviews are usually described as conversations held with a purpose in mind — to gather data about the research study. These interviews have the least number of questions as they lean more towards a normal conversation but with an underlying subject. There are no guidelines for the researchers to follow and so, they can approach the participants in any ethical manner to gain as much information as they possibly can for their research topic.

Since there are no guidelines for these interviews, a researcher is expected to keep their approach in check so that the respondents do not sway away from the main research motive. Learn more: Qualitative Market Research.

There are three methods to conduct research interviews, each of which is peculiar in its application and can be used according to the research study requirement.

Personal interviews are one of the most used types of interviews, where the questions are asked personally directly to the respondent. For this, a researcher can have a guide online surveys to take note of the answers. Telephonic interviews are widely used and easy to combine with online surveys to carry out research effectively.

Online research is growing more and more because consumers are migrating to a more virtual world and it is best for each researcher to adapt to this change. The increase in people with Internet access has made it popular that interviews via email or web page stand out among the types of interviews most used today.

For this nothing better than an online survey. More and more consumers are turning to online shopping, which is why they are a great niche to be able to carry out an interview that will generate information for the correct decision making.

Undoubtedly, the objective of the research will set the pattern of what types of interviews are best for data collection.

Based on the research design , a research can plan and test the questions, for instance, if the questions are the correct and if the survey flows in the best way. In addition there are other types of research that can be used under specific circumstances, for example in the case of no connection or adverse situations to carry out surveyors, in these types of occasions it is necessary to conduct a field research, which can not be considered an interview if not rather a completely different methodology.

To summarize the discussion, an effective interview will be one that provides researchers with the necessary data to know the object of study and that this information is applicable to the decisions researchers make. Learn more: Quantitative Research. Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results. Survey Software Our flagship survey solution.

Sophisticated tools to get the answers you need. Research Edition Tuned for researchers. Get more insights. Response based pricing. CX Experiences change the world. Deliver the best with our CX management software. Workforce Empower your work leaders, make informed decisions and drive employee engagement. Types and Methods of Interviews in Research. Fundamental Types of Interviews in Research A researcher has to conduct interviews with a group of participants at a juncture in the research where information can only be obtained by meeting and personally connecting with a section of their target audience.

There are three fundamental types of interviews in research: Structured Interviews: Structured interviews are defined as research tools that are extremely rigid in their operations are allows very little or no scope of prompting the participants to obtain and analyze results.

Advantages of structured interviews: Structured interviews focus on the accuracy of different responses due to which extremely organized data can be collected. Different respondents have different type of answers to the same structure of questions — answers obtained can be collectively analyzed.

They can be used to get in touch with a large sample of the target population. The interview procedure is made easy due to the standardization offered by structured interviews. Replication across multiple samples becomes easy due to the same structure of interview.

As the scope of detail is already considered while designing the interview, better information can be obtained and the researcher can analyze the research problem in a comprehensive manner by asking accurate research questions.

Since the structure of the interview is fixed, it often generates reliable results and is quick to execute. The relationship between the researcher and the respondent is not formal due to which the researcher can clearly understand the margin of error in case the respondent either degrees to be a part of the survey or is just not interested in providing the right information. Disadvantages of structured interviews: Limited scope of assessment of obtained results.

The accuracy of information overpowers the detail of information. Respondents are forced to select from the provided answer options. The researcher is expected to always adhere to the list of decided questions irrespective of how interesting the conversation is turning out to be with the participants. A significant amount of time is required for a structured interview. Learn more: Market Research Semi-Structured Interviews: Semi-structured interviews offer a considerable amount of leeway to the researcher to probe the respondents along with maintaining basic interview structure.

Advantages of semi-structured interviews: Questions of semi-structured interviews are prepared before the scheduled interview which provides the researcher with time to prepare and analyze the questions.

It is flexible to an extent while maintaining the research guidelines. Researchers can express the interview questions in the format they prefer, unlike the structured interview. Reliable qualitative data can be collected via these interviews. Flexible structure of the interview.

Learn more: Quantitative Data Disadvantages of semi-structured interviews: Participants may question the reliability factor of these interviews due to the flexibility offered. Comparing two different answers becomes difficult as the guideline for conducting interviews is not entirely followed.

No two questions will have the exact same structure and the result will be an inability to compare are infer results. Unstructured Interviews: Also called as in-depth interviews, unstructured interviews are usually described as conversations held with a purpose in mind — to gather data about the research study.

All the conversations should be conducted within permissible limits of research and the researcher should try and stick by these limits.

The skills and knowledge of the researcher should match the purpose of the interview. Advantages of Unstructured Interviews: Due to the informal nature of unstructured interviews — it becomes extremely easy for researchers to try and develop a friendly rapport with the participants.

This leads to gaining insights in extreme detail without much conscious effort. There are no questions which the researcher has to abide by and this usually increases the flexibility of the entire research process. Disadvantages of Unstructured Interviews: As there is no structure to the interview process, researchers take time to execute these interviews. The absence of a standardized set of questions and guidelines indicates that the reliability of unstructured interviews is questionable.

In many cases, the ethics involved in these interviews are considered borderline upsetting. Learn more: Qualitative Market Research Methods of Research Interviews: There are three methods to conduct research interviews, each of which is peculiar in its application and can be used according to the research study requirement.

Personal Interviews: Personal interviews are one of the most used types of interviews, where the questions are asked personally directly to the respondent. Advantage: Higher response rate. When the interviewees and respondents are face-to-face, there is a way to adapt the questions if this is not understood. More complete answers can be obtained if there is doubt on both sides or a particular information is detected that is remarkable. Disadvantages: They are time-consuming and extremely expensive.

They can generate distrust on the part of the interviewee, since they may be self-conscious and not answer truthfully. Contacting the interviewees can be a real headache, either scheduling an appointment in workplaces or going from house to house and not finding anyone. Therefore, many interviews are conducted in public places, such as shopping centers or parks. There are even consumer studies that take advantage of these sites to conduct interviews or surveys and give incentives, gifts, coupons, in short; There are great opportunities for online research in shopping centers.

Among the advantages of conducting these types of interviews is that the respondents will have more fresh information if the interview is conducted in the context and with the appropriate stimuli, so that researchers can have data from their experience at the scene of the events, immediately and first hand. The interviewer can use an online survey through a mobile device that will undoubtedly facilitate the entire process. Telephonic Interviews: Telephonic interviews are widely used and easy to combine with online surveys to carry out research effectively.

Advantages: To find the interviewees it is enough to have their telephone numbers on hand. They are usually lower cost. The information is collected quickly. Having a personal contact can also clarify doubts, or give more details of the questions.

Advantages and disadvantages of four interview techniques in qualitative research

There are some limitations of the interview process. It is not free from defects. The disadvantages of the interview are discussed below:. Thanks, Leah McManus. This article has really helped me because i was doing my reaserch on Observation and interview method of data collection. I hav felt contented of this article. It has really helped on the research methods; Interview and Questionnaire.

In general terms, the interview is nothing but a formal meeting between an interviewer and interviewee where questions are asked by former and answers are given by later. This process is mainly done to get to know each other and also to select and recruit the right candidate for a job. According to Dr S. Interviewers have different styles and methods of interviewing. The main aim of the interviewer is to find out whether the candidate can act accordingly to different situations and circumstances.

The interviewer has also ensured at this stage that his answers are confidential; tell the respondent how he was chosen; use letters and clippings of surveys in order to show the importance of the study to the respondent. The interviewer must be adaptable, friendly, responsive, and should make the interviewer feel at ease to say anything, even if it is irrelevant. Dealing with Refusal- there can be plenty of reasons for refusing for an interview, for example, a respondent may feel that surveys are a waste of time, or may express anti-government feeling. Conducting the Interview- the questions should be asked as worded for all respondents in order to avoid misinterpretation of the question. Clarification of the question should also be avoided for the same reason. However, the questions can be repeated in case of misunderstanding. The questions should be asked in the same order as mentioned in the questionnaire, as a particular question might not make sense if the questions before they are skipped.


As with any data collection method, face-to-face interviews also provide some disadvantages over other data collection methods.


Advantages and disadvantages of four interview techniques in qualitative research

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI:

Advantages and Disadvantages of Interview in Research

In-depth interviews are a qualitative data collection method that involves direct, one-on-one engagement with individual participants. In-depth interviewing can take place face-to-face, or —— in some cases —— over the phone. However, for the latter to be effective and to deliver reliable information, the interviewer must be highly skilled to prevent data loss. We highlight both below:.

Take a look at the advantages and disadvantages of the face-to-face data collection method. As with any research project, data collection is incredibly important. However, several aspects come into play in the data collection process.


Advantages and Disadvantages of Interview in Research Derek L. Phillips says that the survey method itself can manipulate the data, and show the results.


The Interview Method: Advantages and Limitations | Social Research

Market Research Blog

Вполне вероятно, он решит поскорее вернуться в Канаду. Или надумает продать кольцо. Беккер не мог ждать. Он решительно поднял трубку, снова набрал номер и прислонился к стене. Послышались гудки.

У нее красно-бело-синие волосы. Парень фыркнул. - Сегодня годовщина Иуды Табу. У всех такие… - На ней майка с британским флагом и серьга в форме черепа в одном ухе. По выражению лица панка Беккер понял, что тот знает, о ком идет речь.

Но я рассказал все, как. Точность - мое правило. - И где же это кольцо? - гнул свое Беккер. Клушар, похоже, не расслышал. Глаза его отсутствующе смотрели в пространство. - Странное дело, ей-богу, все эти буквы - ни на один язык не похоже. - Может быть, японский? - предположил Беккер.

Types and Methods of Interviews in Research

Стол, накрытый стеклом, и черный кожаный стул были расположены прямо перед громадным венецианским окном. Три шкафа-картотеки стояли в углу рядом с маленьким столиком с французской кофеваркой. Над Форт-Мидом высоко в небе сияла луна, и серебристый свет падал в окно, лишь подчеркивая спартанскую меблировку. Что же я делаю.

 Вы не поставили в известность Лиланда Фонтейна. Терпение Стратмора иссякло. Он взорвался: - Сьюзан, выслушай. Я вызвал тебя сюда, потому что мне нужен союзник, а не следователь.

2 Response
  1. Brant C.

    Introduction. 2. Advantages and Disadvantages of the Four Interview Techniques qualitative research workers for data collection. The type of.

Leave a Reply